SEO is the process of optimizing a website for Google search to earn higher web traffic levels and improve the visibility of the site. The SEO process encompasses both on-page optimization (what you can do on your own website to make it more visible to Google) and off-page SEO (promoting your website through other channels in order to earn backlinks and improve your site’s authority). SEO is a long-term marketing strategy, and it takes time and effort to see results; however, it can be extremely beneficial for businesses that want to earn more organic traffic from Google. SEO is an important part of any digital marketing strategy, and if you want your business to succeed online, it’s essential that you invest in SEO.